Where to Advertise in 2020

“If your client is over 30 years old, you should be advertising in more places than social media.”

Wait.. say what?! We’ve been told that advertising on social media is the only place we need to be..

Well, I’m tired of seeing businesses fail. Restaurants, gift shops, etc. Small town America closing its doors and leaving downtowns and city streets empty.

The average person over the age of 30 doesn’t always trust what the see online. Yes, they see reviews but did you know only 2% (TWO) of your followers see your posts every time you post? Boosting posts? Slightly more.

The average person also needs to see and hear of a business 7 (SEVEN) times before they will consider trying, using, or even contacting a business.

So where am I going with this?

A lot of people have turned off traditional forms of advertising due to being swamped by social media telling them they need to be on social media.

How has that worked for everyone? Well, I’ve seen a lot of failed businesses in my little hometown recently. Have I thought about those businesses when looking to eat or buy a product? Sadly, no. I hadn’t heard or seen their name anywhere.

So what I’m getting at is that you should NEVER only pick one way to advertise. Catch them as they read the news, catch them as they are scanning the radio stations, catch them on a billboard as they drive down the road. Look at bigger businesses for an example.

McDonalds doesn’t leave you hanging on Snapchat. Why? Because their 50-60 year old customer isn’t on Snapchat. Heck. How many 60 year olds fully understand Instagram? If they don’t understand it, why should they trust someone who is advertising towards them? McDonalds is all over the place. A billboard advertising a McDonlad’s store in 3 miles. A radio spot letting you know soft drinks are $1. A newspaper ad with a coupon for $1 off of a big mac.

So when you’re thinking about your business, think about your average customers age. If they are over 30 years old, it’s time to look into more traditional forms of advertising. Look at the way you, your parent, friend, or family member consumes advertising.

Your advertising should always stay close to home and within the region you want to bring your customers from. Even if *YOU* don’t listen to that radio station, read that newspaper, or travel down a road with the billboard doesn’t mean your customer doesn’t. A good rule of thumb: if you’d allow that advertising agent to advertise ONE TIME that you are going out of business (even when you aren’t), then you shouldn’t advertise with that agent. Just remember. Your clients aren’t YOU.